
Andy Beach
Andy Beach is a technology strategist, advisor, and author specializing in the intersection of AI, media, and digital transformation. As the former CTO of Media & Entertainment at Microsoft, he led innovations in cloud production, AI-driven workflows, and content archives, helping major studios, sports leagues, and media companies navigate technological disruption.
Currently, Andy advises emerging companies in AI-driven storytelling and media technology, including FlikForge, while writing on the evolving impact of AI on content creation.
A frequent speaker at HPA, SMPTE, and other global media conferences, Andy provides thought leadership on AI-enhanced content, interactive storytelling, and evolving media models. He serves on the board of The Alliance for Media & Entertainment and collaborates with industry leaders to develop forward-thinking strategies for the future of media, helping organizations leverage technology to enhance creativity rather than replace it.
Sessions/Events
- From Camera to Cloud: Unlocking Global Collaboration and Real-Time Editing for Live Sports
- Sunday, April 6 • 12:00 PM - 12:30 PM PDT
- DeepSeek and the New Reality: Progress or Pandora’s Box
- Sunday, April 6 • 2:50 PM - 3:35 PM PDT
- SMPTE Presents: AI as Ally — Enhancing Human Creativity in Media Production
- Monday, April 7 • 2:45 PM - 3:30 PM PDT