Sip-and-Speak Series: Using Sweepstakes to Drive Engagement
Tuesday, April 8 | 11:00 AM - 11:40 AM PDT
W231-W232: TV and Radio HQ
Pass Required: All Access Pass , Premium Conference Pass
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Sweepstakes are an extremely effective tool in generating audience and ad revenue growth – if it’s done well. If not, they can backfire and create issues for your station. Learn some best practices on how to launch sweepstakes so they are a big win for your station.
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