Tuesday, April 8 | 11:30 AM - 12:30 PM PDT
Pass Required: Premium Conference Pass
Don't have this pass? Register Now!
Create or Log in to myNAB Show to see Videos and Resources.
Be sure to come back after the session starts to have access to session resources.
Sports fans expect the best when streaming live games—crisp, high-quality video, instant access, and a seamless experience from kickoff to the final buzzer. Whether watching on a big-screen TV, phone, or tablet, they want streaming to match or beat traditional broadcast TV. This session will explore what today’s viewers demand from live sports streaming and what’s next for the industry. Experts will discuss the biggest challenges in delivering flawless streams, how personalization, multi-view and interactive features are changing the game, and why latency in streaming matters for real-time action. Reliable and accessible streaming remains key, with easy access and stable performance. In a diversified world, fans want affordable, flexible subscription options and clarity on where to find the games.
