Digital Sales for Broadcast: Navigating the Minefield for Success! (Nuleaf Digital, powered by Crowd Fire Solutions)
Sunday, April 6 | 10:00 AM - 11:00 AM PDT
W224-W225
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What do you need in a Vendor?
Broadcast Media Experience?
Should you pay onboarding fees?
Does your vendor provide a product demo website?
Should you use a One vendor Solution?
Do you need a digital manager/director?
Do you need to hire a graphics designer?
Does my vendor supply free creative ad design?
Are you offered fair monthly minimums?
Have you received Digital “Airchecks”? These are screen shots of ads from active campaigns.
Are your digital sales providing you with a 30%-35% total profit margin after paying commissions? They should be!
Selling Digital: Like Broadcast…it’s Frequency game!
Does your vendor provide ENOUGH frequency in delivery?
The Media Groups Perspective:
Feedback from groups new to the digital selling space
Feedback from groups already selling who converted from vendors not providing all they should
Success stories from both!
We’ll cover the rise of 1st Party data vs. 3rd Party data…
And let’s talk Brand Safety!
Does my vendor have an accredited 3rd party audit/safety process?
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