SMPTE Presents: AI as Ally — Enhancing Human Creativity in Media Production
Monday, April 7 | 2:45 PM - 3:30 PM PDT
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This forward-looking session demystifies the relationship between artificial intelligence and media production, addressing common concerns while highlighting the collaborative potential of these emerging technologies.
Industry experts will examine how AI tools are augmenting creative workflows across pre-production, production, and distribution—providing practical examples of how these technologies serve as extensions of human creativity rather than replacements.
Attendees will gain insights into responsible AI integration strategies, ethical considerations, and the evolving partnership between human ingenuity and computational assistance. Join us for a balanced, optimistic exploration of how media professionals can harness AI capabilities to expand creative possibilities while maintaining the human touch that drives compelling storytelling.