The Right Ad at the Right Time - Using Bitmovin’s AI-Enabled Content Analyzer and Contextual Advertising for More Personal and Relevant Ads
Sunday, April 6 | 2:45 PM - 3:15 PM PDT
W1343 AWS Theater
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- Advertising and Monetization
- Artificial Intelligence
- Content Security/Preservation
- Creator Economy
- Data and Analytics
- Direct to Consumer Selling
- Distribution, Delivery and Data Storage
- Fan Engagement
- Marketing
- Media Business Strategies
- Streaming/OTT (FAST, SVOD, AVOD)
- Sustainability
- Television Business and Management
The AI Content Analyzer, a cutting-edge feature integrated into Bitmovin's Encoder and driven by Amazon Bedrock, offers a robust solution for video content analysis. By scrutinizing each video scene, the AI Content Analyzer generates rich metadata that unlocks a deeper understanding of the video's content. This metadata, when leveraged in conjunction with Bitmovin's Contextual Advertising solution, is designed to enhance ad revenue. By enabling a higher degree of personalization, advertisers can deliver more relevant ads to viewers, thereby increasing user engagement and boosting overall ad effectiveness. The AI Content Analyzer and Contextual Advertising solution represent a significant advancement in video content analysis and a placement, offering content providers and advertisers a powerful tool to unlock the full potential of their video content. By leveraging the power of Amazon Bedrock, Bitmovin’s Product Portfolio enables a more sophisticated and effective approach to video advertising, delivering benefits to all stakeholders in the digital advertising ecosystem.
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