From Data to Intelligence: Unlocking Engagement & Growth in Video Platforms
Monday, April 7 | 3:30 PM - 3:50 PM PDT
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Understanding why users engage, and how to sustain that engagement, is the key to success in video platforms. This session explores how digital experience intelligence transforms scattered analytics into actionable intelligence by mapping the entire user journey: from acquisition and onboarding to engagement, retention and churn prediction.
Discover how AI-powered analytics unlock deep insights into content consumption, navigation behavior and engagement patterns. Learn how to measure key behavioral signals, such as session intent, playtime momentum, content affinity, and user friction points, to optimize content recommendations, enhance UI/UX and drive loyalty.
With AI-driven automation, platforms can accelerate decision-making, dynamically adjust experiences and maximize revenue opportunities in real time. This session will explore how to move from passive analytics to proactive intelligence, using AI agents to predict churn, boost retention and optimize personalization.
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