How to Build Entertainment Breakthroughs Using Generative AI and the Cloud

Main Stage , Open to All Badge Holders

Sunday, April 6 | 3:30 PM - 4:30 PM PDT

W4543 Main Stage

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The media & entertainment, games, and sports industries are undergoing a seismic shift, driven by changing viewer behaviors and preferences for more interactive and personalized experiences, coupled with new technology innovations such as generative AI and more content platforms than ever before. Join Samira Bakhtiar, as she talks with industry leaders to learn how they are using different content types to fuel fan engagement and how a convergence of technology is extending their reach. Hear first-hand how generative AI, live cloud production, and interactive technologies are helping companies create content, connect workflows, and captivate audiences. This session will explore how the latest AI and cloud innovations can be used by any broadcaster, streaming service, or content creator to unlock new opportunities to reach audiences wherever they are, and deliver more unique and engaging experiences.