Broadcasters Survival (or Reinvention) Plan: Local Content, Smart Tech & Bold Innovation

Main Stage , Open to All Badge Holders

Sunday, April 6 | 1:30 PM - 2:30 PM PDT

W4543 Main Stage

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The media industry is at a critical juncture—facing challenges from disruptive business models and a constant devaluation of content. In this session, Michael Newman, Director of Transformation at Graham Media Group, and Joe Croney, CTO of Arc XP at The Washington Post, will share how they’re reshaping the future of media through a collaborative, bold approach to content reinvention.

Discover how Graham Media’s investment in local news is revitalizing community-driven content that audiences trust, while defying the race to the bottom. Learn how to move away from reliance on platforms like YouTube, reinvest in core news products, and why a focus on local content is essential for long-term success.

In addition, hear how media organizations are partnering with technology platforms to reimagine their content strategies, improve monetization, and gain a clearer view of what the future of media can look like. This session will offer insights into how thoughtful content and innovative technology are driving the next wave of transformation in the industry.

Gain insights into how technology and innovative partnerships are transforming media strategies, enabling better monetization, and helping organizations stay ahead of the curve.
This session is more than a survival story—it’s about embracing change, driving innovation, and building a resilient, sustainable media model for the future. Join us to explore how thoughtful content strategy and innovative technology are shaping the next chapter in media.