From Idea to Impact: Go-To-Market Strategies for Expanded Community Reach


Event Time

Monday, April 7   |   2:15 PM - 3:00 PM PDT

Event Location

W213-W215

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In today’s competitive media landscape, authentic storytelling and distinct voices are essential for capturing audience attention and building lasting impact. But how can professionals in broadcast, media and production not only cut through the noise but also create a sustainable business that truly connects with their audience?

This panel brings together industry leaders and trailblazing creators to explore proven go-to-market strategies that prioritize multiculturalism, community engagement, and authenticity.

Gain actionable insights to help you amplify your reach, grow your audience, and secure the right partnerships - all while staying true to your creative vision and business goals.


Speakers

Kendal Shell
Head of Partnerships & Strategy
PlayersTV
Bruno Ulloa
Co-Founder, President, and COO
LatiNation Media

Moderator

Susan Oh
VP of Strategy and Operations
Gray Telemundo Affiliate Station Group