How to Deliver More Impact with Your Brand Story
Sunday, April 6 | 8:00 AM - 10:30 AM PDT
Pass Required: Post|Production World Pass
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What does it take to develop compelling storytelling that conveys your brand story with impact? What are consistent, cross-organizational workflows you can put in place to be sure you have powerful content ready to go when and where you need it? In this master class led by an expert digital storyteller, our group will dive into the fundamentals of story arc, designing your creative and technical briefs, shot coverage planning, and leveraging the under-utilized role of audio in story. This case-study filled workshop will bring you many aha moments. And you’ll leave with tips like ways to make locations tell your story, and how to draw good soundbites out of interviewees.
**Special Opportunity: Up to 3 people will be selected to share their own video challenges with a clip or work- in-progress. (Must send a link with a video or excerpt of no more than 5 mins in length along with the script or transcript to adbrandbuzz@gmail.com with RE line PPW CASE STUDY no later than Thursday, March 18th , with a sentence about a challenge you faced/are facing.)**
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