Power Planning for Multi-Platform Delivery
Saturday, April 5 | 2:45 PM - 3:45 PM PDT
Pass Required: Post|Production World Pass
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A single video is never the end-product. You are always creating multiple strands of content, sometimes for deliveries you weren’t aware of at the project outset. How do you deliver a unified message across different delivery platforms and still tell compelling stories? How do you multi-purpose content to meet scheduling and budget requirements? This is the constant challenge for digital media producers in today’s media-rich, multi-platform brand storytelling environment. We will look at a nonprofit livestreamed event containing multiple video elements along with an accompanying social campaign, and a corporate brand testimonial-driven project to show examples of
how to streamline your efforts and still have some fun with your creative work.
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