Beyond Advertising: How Businesses Are Using Media, Technology, and Storytelling to Engage Modern Consumers

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Tuesday, April 8 | 10:00 AM - 11:00 AM PDT

W219

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In today’s fast-evolving digital landscape, brands are no longer just advertisers—they are storytellers, content creators, and technology pioneers and partners. As consumers (audiences) demand more immersive, interactive, and real-time engagement, the race is on for businesses to stay ahead of expectations and meet consumers where they are—whether that’s in virtual worlds, AI ecosystems, or the next wave of social and streaming platforms.

This panel brings together experts in brand storytelling, content production, and emerging technology to explore how creative shops, agencies, and brands are not just keeping up but leading the charge. We’ll examine how real-time rendering, virtual production and immersive media are reshaping fan experiences, pioneering marketing strategies in new and evolving channels, and ensuring brands move at the speed of culture.

This session will open with Jean-Michel Blottiere, CEO and Founder of the RealTime Society, who will share his insights on why he founded RTS and the growing need for industries to embrace real-time technologies, AI-driven experiences, and virtual environments for storytelling.

Join us for an insightful discussion on how these innovations are reshaping creative workflows, business strategies, and cross-industry collaboration.