LG Ad Solutions Fireside Chat: Performance Storytelling in the CTV Era
Monday, April 7 | 4:00 PM - 4:30 PM PDT
W106-W107
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CTV adoption and FAST have skyrocketed, with some advertisers prioritizing CTV investments over linear as viewers are constantly looking for free alternatives to premium subscriptions. For content owners, it's no longer a challenge of adoption but one of effectiveness and measurement. From targeting and creative to optimization and attribution, CTV now blends both brand and performance. This fireside chat will discuss challenges and opportunities in making TV performance storytelling a reality in today’s media landscape – prioritizing personalization and viewer experience across all screens.
