Fireside Chat: The Future of CTV and The Trade Desk's Ventura Streaming TV OS
Tuesday, April 8 | 9:30 AM - 10:00 AM PDT
W106-W107
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CTV is at a pivotal crossroads, and advertising will be crucial in funding the next golden age of premium TV, movies and news. However, many of today's TV operating systems have inefficient advertising supply chains, conflicts of interest in content discovery, and frustrating user experiences. This discussion will explore the fragmented CTV ecosystem and how The Trade Desk's Ventura TV OS will enable advertisers, premium content publishers, TV manufacturers, and consumers to thrive on the open internet.
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