Data to Dollars: Maximizing Video Ad Revenue Through Real-Time Analytics and Cross-Platform Measurement
Monday, April 7 | 2:00 PM - 2:30 PM PDT
W108-W109
Pass Required: All Access Pass , Streaming Summit Pass
Don't have this pass? Register Now!
Create or Log in to myNAB Show to see Videos and Resources.
Videos
Resources
{{video.title}}
Resources
This Session Has Not Started Yet
Be sure to come back after the session starts to have access to session resources.
Join us for an in-depth exploration of cutting-edge solutions in video advertising measurement and monetization. Learn how to streamline cross-device event tracking with industry standards like IAB Open Measurement, achieve sub-second latency across the ad delivery pipeline, and leverage multi-dimensional data analysis to optimize ad performance, audience segmentation, and playback quality. Designed for business leaders in marketing, ad sales, and video products, this session will equip you with the strategies needed to enhance current operations and prepare for the future of Agentic AI in media monetization.
Speakers
Moderator
