Bundling and Distribution Strategies Across FAST, SVOD and AVOD Services

Streaming Summit

Monday, April 7 | 10:15 AM - 11:15 AM PDT

W106-W107

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Streaming/OTT (FAST, SVOD, AVOD)

From FAST, AVOD, SVOD and carrier-OTT partnerships, content owners have many options in the market regarding video distribution and bundling strategies. This session will discuss what consumers want from OTT services and which bundling strategies work best based on the content type and consumption device. It will discuss the pros and cons of going DTC vs. distributing through partners, bundling with other streaming services and how these approaches might increase subscriber engagement. Learn some of the best tips for delivering a consistent quality user experience in a fragmented landscape of services and platforms.