SMPTE Presents: AI-Driven Live Broadcasting Through the SMPTE Lens — Opportunities, Challenges and the Future of Media


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Sunday, April 6   |   12:05 PM - 12:50 PM PDT

Event Location
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As artificial intelligence permeates every aspect of our life and industry, media professionals must adapt to stay ahead of rapidly evolving market demands.

This forward-looking SMPTE session explores how today’s AI-driven breakthroughs—such as real-time translation and dubbing, automated content generation, and context-aware interactive experiences—are transforming live broadcasting.

Learn what industry leaders are working on, with examples ranging from multilingual news delivery to immersive viewer engagement strategies, consider the possibilities and pitfalls of integrating these tools, and listen to fresh approaches that keep your broadcasts relevant and compelling in today’s world.

Produced with Meet the Panelists


Speakers

Andre Roelofs
Founder and CTO
Eurora Labs
Jan Weigner
President
Cinegy

Moderator

Tab Butler
M&E Advisor
Cinegy