Creating Visually Stunning & Impactful Content to Elevate Brand Messaging


Event Time

Monday, April 7   |   11:30 AM - 12:30 PM PDT

Event Location

W219

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.

Videos

Resources

{{video.title}}

Log in to your myNAB Show to join the zoom meeting!

Resources

Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.



How can companies leverage motion elements to create impactful, visually stunning content that resonates with both technical and non-technical audiences? Hear ideas and practical strategies for creative technology communication in this session from the executive responsible for the global strategy, management, and creative direction of Red Hat's brand and digital experiences, along with the co-founder/director of content of their animation agency, Dash Studio. Together we’ll explore the power of collaboration and the pursuit of innovative storytelling at an enterprise level. Drawing from their unique perspectives, these industry leaders will delve into:

  • Creative Storytelling in Tech
    • Discover how creativity is revolutionizing the way complex concepts are communicated, making them more accessible and engaging for diverse audiences.
  • Collaborative Innovation
    • Explore how the right partnership of in-house teams and creative vendors can elevate brand messaging and drive action in the tech industry, showcasing real-world examples of how motion design drives engagement.
  • Future Trends
    • Gain insights into emerging trends and how creative initiatives are moving businesses forward - including potential applications of AI and interactive storytelling.

Speakers

Mike Esser
Global Creative Director
RedHat
Mack Garrison
Co-founder/Director of Content
Dash Studio