Creators at Enterprise Scale

Creator Lab , Creator Lab Theater A , Open to All Badge Holders

Tuesday, April 8 | 2:50 PM - 3:20 PM PDT

SL9823 Creator Lab Theater A

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Creator Economy

As social media audiences officially surpass TV by 2025—a milestone dubbed the “Social Singularity”—brand marketers across sectors are forging innovative collaborations with creators and influencers. This session examines how to harness these partnerships, from tapping in-house creative talent to engaging established influencers, to thrive in a new era where social platforms dominate the attention economy.