DeepSeek and the New Reality: Progress or Pandora’s Box

Creator Lab , Creator Lab Theater B , Open to All Badge Holders

Sunday, April 6 | 2:50 PM - 3:35 PM PDT

SL9823 Creator Lab Theater B

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DeepSeek’s emergence is more than just another AI release—it exposes a larger trend shaping the future of artificial intelligence: the rapid commoditization of models and the fragile economics of AI development. As foundational models become interchangeable, media companies must rethink their AI strategies, shifting focus from model selection to ethical implementation and competitive differentiation at the application layer.

At the same time, these shifts raise urgent ethical, legal, and regulatory questions. Who owns AI-generated content? How do we ensure AI-generated media maintains integrity and trust? Should governments intervene in how AI systems operate in global markets?

This panel brings together AI developers, journalists, legal experts to explore:

1. The shifting AI landscape: Are foundational models becoming commodities?
2. AI and media ethics: How do we balance transparency, bias, and misinformation?
3. Regulation and governance: What legal frameworks are emerging around AI ownership and sovereignty?
4. Strategic takeaways for media companies: Where should businesses focus as AI models evolve?

Join us for a candid discussion on how AI commoditization is reshaping the media industry—and what companies must do to stay ahead.