Agentic Conversational AI - Transforming Engagement in Media & Entertainment
Tuesday, April 8 | 11:30 AM - 12:30 PM PDT
W217-W218
Pass Required: All Access Pass , Premium Conference Pass
Don't have this pass? Register Now!
Create or Log in to myNAB Show to see Videos and Resources.
Videos
Resources
{{video.title}}
Resources
This Session Has Not Started Yet
Be sure to come back after the session starts to have access to session resources.
Conversational AI is evolving beyond simple chatbots into agentic systems capable of understanding context, personalizing interactions, and autonomously executing tasks. In this session, will explore how these AI systems are redefining audience experiences, content discovery, and interactive storytelling. This discussion will feature insights from industry leaders leveraging agentic AI to create more immersive and intelligent interactions, as well as case studies and demos showcasing successful implementations.
Discussions to include:
- The Evolution of Conversational AI: From chatbots to autonomous agentic systems.
- Applications in Media & Entertainment: AI-driven audience engagement, virtual assistants, and interactive storytelling.
- Case Studies: Real-world examples of agentic AI in action.---live demo
- Challenges: Data privacy, AI biases, and the impact on human creativity.
- Future Prospects: The next generation of AI-powered engagement tools in media.