Overcoming Hurdles to Full ATSC 3.0 Deployment

Open to All Badge Holders , Theater 2

Tuesday, April 8 | 11:45 AM - 12:30 PM PDT

W2631 Theater 2

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Next Gen TV (ATSC 3.0) is transforming the broadcast landscape, offering unprecedented capabilities for both broadcasters and viewers. With stations in markets covering over 75% of the country already on board, the finish line is in sight—but technical, logistical, and regulatory roadblocks still stand in the way. What policies and industry strategies are needed to complete the transition and unlock ATSC 3.0’s full potential? In this panel, industry leaders and engineers will tackle the biggest challenges, share insights from the front lines, and explore innovative solutions to accelerate adoption while navigating the evolving regulatory landscape.