Sip-and-Speak Series | Election 2026: Ensuring Radio’s Success in the Midterms with a Winning Political Advertising Strategy in 2025
Monday, April 7 | 11:30 AM - 12:15 PM PDT
W231-W232: TV and Radio HQ
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As in previous Presidential election cycles, radio’s share in the 2024 political cycle was nearly inconsequential in the $11 billion spent in advertising across the political spectrum and in national and local races. How can the industry collectively make a difference, change the narrative, and demonstrate that leveraging radio as a core and powerful resource to reach and court voters is a winning ticket in 2026.
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