Werk Ethic: The Art of Building a Global Brand, Drag Race Universe and Beyond

Business of Entertainment Track , Open to All Badge Holders

Monday, April 7 | 1:30 PM - 2:15 PM PDT

W217-W218

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Join Fenton Bailey and Randy Barbato, co-founders of World of Wonder and executive producers of the culture-defining RuPaul's Drag Race global franchise, for an intimate conversation exploring how they bet on themselves, fostered a unique direct-to-fan community, and built their independently owned and operated SVOD WOW Presents Plus to upend the traditional development model. As WOW Presents Plus spans 190 territories around the globe with a 30% year-over-year increase in watch time, explore how they took the international Drag Race franchise to over 20 countries and counting, turned down a 7-figure deal from a major streamer to retain rights to the series for WOWPP, and how their fan-first approach, bolstered by live events and a dynamic online presence, has redefined the entertainment model and continues to shape the future of the industry.