Advertising Leaders on a Changing Content Landscape
Sunday, April 6 | 11:45 AM - 12:15 PM PDT
Beethoven, Encore Hotel
Pass Required: All Access Pass , Programming Everywhere Pass
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How are major advertisers navigating a fragmented media environment in 2025? How are they balancing traditional advertising with content creation, direct creator sponsorships, brand placements and other strategies? How important is the Upfront Season? Media buying leaders share insights and strategies.
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